Competitors web site analysis

Competitor #1: Trimspa
web site: http://www.trimspa.com/

Analysis:

The Trimspa web site is totally dedicated to the late Anna Nicole Smith. The main page of the web site has several pictures of her. It also has a letter written in her dedication by the Founder and CEO of the company. At the bottom, there is a link that takes viewers to another page which have quotes by Trimspa customers eulogizing Anna Nicole Smith.

From an advertisement perspective, the Trimspa web site is not very effective. The web site does not provide any information about their product. The web site design is also very plain. It uses a simple black background and white text. There are no logos to speak of on the web site besides the pictures of Anna Nicole Smith. However, it could be argued that Smith had taken the part of a logo for Trimspa. The web site is easy to navigate because it only has one link. As previously stated, the content is irrelevant to product they sell.

Competitor #2: Lipocerin
web site: http://lipocerin.com/

Analysis:

The Lipocerin web site is totally dedicated to the Lipocerin weigh loss formula. The site consists of one massive page and is divided into six parts which include: Home, How It Works, Clinical Proof, Testimonials, FAQ, and Buy it. These six parts are listed at the top of the web site and clicking on them take you to that specific part of the web site. The way to navigate away from the main page is by clicking on links at the very top right corner of the page.

The overall layout of the site is effective because the information about the product is on a single page. However, the fact that all the information is on a single page always raises some suspicion and makes the company advertising the product look cheap. The overall lay out of the web site and graphics bring to mind a "made for TV advertisement." Instead of using a single page for our company, I would use several pages to rid the customer of that "made for TV" aura. This particular web site does not boost a logo. It simply has a picture of the boxes in which the consumer would receive their product.

Competitor 3: Xenical
web site: http://www.xenical.com/xen_do_home.asp

Analysis:

The Xenical web site has a simple yet novel design. The main page introduces the product and attempts to discriminate between individuals who actually may need it. The body-mass index calculator is a nice tool they provide to see if you may be in need of their product. The tabs at the top and at the left of the main page provide for easy navigation when searching for something in specific. The tabs at the right side of the main page link to some informative information that you and your doctor may need to know before starting their product.

The web site is effective because everything is organized in a coherent manner. The colors of the web site are very plain and don’t take away attention from the text. However, some may see the use of plain colors as a potential flaw. The logo depicts some type of plant with some object sprouting from it. I envision our company using the same pragmatic web site design but using more vivid colors.